Optus required a mobile ad-serving solution that could provide a high level of inventory and campaign management control for their ever increasing number of impressions generated through their large offering of mobile channels, applications and widgets.
Optus wanted the ability to offer their external sales teams to be able to traffic campaigns within their network and be able to closely monitor and maintain control.
In addition, Optus wanted the ability to intelligently personalise advertising for each of their subscribers, as well as offer advertisers a suite of flexible rich media ad units to maximise ad network revenue.
- Provision of the AdFactory tool for campaign trafficking, reporting and inventory management
- Implementation the AdFactory ad server across all Optus mobile web channels
- Intelligent integration to Optus' internal subscriber systems for advanced targeting capabilities
- Implementation of the AdFactory SDK into iOS and Android applications and widgets