Fairfax Digital wanted to leverage the hugely successful Food Guides on mobile and also recognised that the mobile landscape was changing. The iPhone Apps had done well in market and Android was coming. As part of an exclusive distribution alliance with Samsung, they asked MIA to develop Android versions and integrate with their own billing gateway to ensure that the value equation was retained.
- Leverage MIA’s expertise in payment solutions
- User Interface (UI) and User Experience (UX) review to match the Android operating system
- Experienced and trusted developer resource team
- Strong multi-partner integration expertise