Telstra wanted to provide its users with a high-end music site where they could not only download their favourite tracks, music videos and ringtones direct to their mobile devices, but also find engaging music related content and promotions, such as news, competitions and other content that is exclusive to Telstra customers.

• A proven technology platform that is capable of delivering massive volumes of music content. (4m+ Full Tracks, 6m+ videos, 10m+ Tones)
• The speed and the accuracy in publishing new released content, competitions and special promos.
• Direct access to a locally-based music team with high industry credentials, providing creative solutions to drive sales, as well as deep catalogue management, regular reports and analysis.
• Increased revenue and improved customer experience. BigPond mobile is the Number 1 mobile music service in Australia.