Sydney, Australia, 30 April 2012- Leading mobile solutions provider mia has been selected by Vodafone Australia to provide a full digital retailing environment for the delivery to customers of music, games and video content.

mia will supply Vodafone with a completely outsourced solution, making 1.5 million music tracks available, together with games from all major publishers as well as proving direct customer support. The service is built on mia’s Sphere, an advanced digital platform 

Did you know that 1 in 9 Australian women will be diagnosed with breast cancer before they are 75? It’s a very real and very scary statistic we are determined to do something about it.

This year on the 13th May, mia is taking place in the Mother's Day Classic- an 8km fun run in the heart of Sydney - to raise much needed money for research into the prevention and cure of breast cancer.

There are literally hundreds of thousands of mobile apps around today, so it's hardly surprising that there are numerous gems that are lost in the masses. Finding relevant, useful apps is restrained by the effectiveness of store search capabilities, which tend to be influenced by the apps ranking. If an app is selling well, it'll be exposed to many more eyeballs. If it falls below the radar, it's destined to stay there forever. This is particularly the case with games, where top games app publishers claim the revenue whilst niche publishers find it difficult to gain exposure.

This issue of app discovery has been well documented. A survey in the UK by independent app store GetJar http://www.bmob.co.uk/2011/03/24/app-discovery-still-creating-problems/, found that only 25 percent of users actually found apps by looking through an app store. Most came from browsing online, which stands to reason – Google has done a good job of helping us find anything online, helped today by personal recommendations through social networking.

Marketers have gravitated towards developing apps rather than mobile websites, but now’s the time to dispel the myth that apps deliver a far richer experience.   

In fact, mobile websites are simpler and cheaper, allowing you to build a very rich desktop style experience for the plethora of new devices available today. Apps were merely a transitionary step to get users familiar with mobile internet. Research in Motion’s Co-CEO Jim Balsillie, speaking at the Web 2.0 Summit just before the release of its Playbook tablet, described Apple's mobile app development model as totally flawed, commenting: “You should be able to publish with the tools you already use. You don't need an app for the Web!”